Marketing Producer
Overview:
Location:
Remote (must be located in the US or Canada) Travel:
15-20% Manages Others:
Yes, manages a team of 5-7 Education:
Bachelors degree in Marketing, Business Administration, or a related field; MBA is a plus
Experience:
Proven experience in a senior marketing role, demonstrated success in developing and implementing strategic marketing plans that drive business results.
THE OPPORTUNITY:
We are seeking an accomplished and dynamic Director of Marketing.
This role will oversee strategic market leadership, product and brand marketing management, paid marketing campaigns, internal content production, and digital asset management.
The ideal candidate will be a strategic thinker, a creative marketer, and a results-oriented leader who can drive innovative marketing initiatives, enhance brand visibility, and secure new business opportunities through effective RFP responses and tradeshow participation.
Responsibilities:
Strategic Marketing Leadership:
Develop and implement comprehensive marketing strategies that align with organizational goals, drive brand awareness, and contribute to business growth.
Provide visionary leadership to the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
Oversee the development and delivery of a wide variety of marketing and presentation materials for use at all levels of the organization, including our Senior Leadership team and Board of Directors.
Product and Brand Marketing Management:
Develop and execute comprehensive product and brand marketing strategies to drive brand awareness and product adoption Create and manage integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising Collaborate with cross-functional teams, including product development, sales, and design, to ensure alignment and consistency in messaging.
Tradeshow Management:
Oversee the planning, coordination, and execution of all aspects of tradeshow participation, from pre-event planning to post-event analysis.
Develop strategies to maximize the impact of tradeshows, including booth design, collateral development, and promotional activities.
Manage relationships with tradeshow organizers, negotiate contracts, and ensure optimal positioning and visibility at events.
Paid Marketing Campaigns/Program Marketing Management:
Develop, implement, and manage comprehensive paid marketing campaigns across online, print, radio, social media, and email channels Create and execute data-driven strategies to maximize ROI and reach target audiences effectively Manage advertising budgets, ensuring efficient allocation of resources for optimal campaign performance.
Internal Content Production Management:
Oversee and manage the end-to-end content production process, ensuring high-quality, on-brand, and timely delivery of all marketing content Develop and maintain content production schedules, setting clear milestones and deadlines for content projects Review and edit content to ensure accuracy, consistency, and alignment with brand guidelines.
Digital Asset Management:
Develop and implement a comprehensive digital asset management strategy, ensuring efficient organization and distribution of digital assets across websites, partner websites, and social media platforms Monitor the usage of digital assets and enforce brand guidelines, ensuring that all content aligns with the brand's visual identity and messaging.
RFP Response Management:
Lead the RFP response process, working closely with cross-functional teams to ensure timely and high-quality submissions.
Conduct thorough analysis of RFP requirements, collaborate with subject matter experts, and craft compelling proposals that address client needs.
Collaboration and Communication:
Collaborate with sales, government relations, product, and executive teams to align marketing strategies with business objectives and support sales initiatives.
Communicate marketing strategies, initiatives, and results to key stakeholders, fostering a culture of transparency and collaboration.
Qualifications:
Proven experience in a senior marketing role, managing a team of marketing professionals.
Demonstrated success in developing and implementing strategic marketing plans that drive business results.
Strong track record of successfully responding to RFPs, including experience coordinating and delivering winning proposals Experience with tradeshow management, overseeing the planning, developing strategies, and managing logistics and budgets.
Strong project management skills, with the ability to manage multiple projects and deadlines.
Excellent written and verbal communication skills, with a keen eye for detail.
Ability to build and maintain effective relationships with internal teams, clients, and external partners.
Proficiency in marketing automation tools, CRM systems, and project management software.
Creative thinker with a proactive and innovative approach to marketing challenges.
Bachelors degree in Marketing, Business Administration, or a related field; MBA is a plus.
BusPatrol Value Proposition:
WHO WE ARE BusPatrol is a technology company with a public safety mission.
Through relentless innovation and discovery, we are strengthening trust, safety, and transparency across the student transportation space and making the trip to and from school safer for students.
As a leader in smart transportation, BusPatrol brings cutting-edge AI, machine learning and IoT safety tech solutions to school buses across North America.
BusPatrols technology has been deployed onto more buses and has been used to issue more school bus stop arm citations than any other company in the world.
WHAT WE OFFER BusPatrol employees get:
A competitive salary and benefits package Comprehensive personal time off, including volunteering and birthday days off An opportunity to help build a company dedicated to childrens safety The chance to join an innovative and dedicated team, focused on leading edge technology The occasion to participate in BusPatrols culture of safety, learning, and teamwork BusPatrols school bus safety programs are violator-funded, meaning that those who break the law pay for the technology that protects children.
We build solid partnerships in the communities in which we operate which, coupled with our innovative business model, leads to sustainable efforts to change driver behaviors.
HOW WE WORK On our mission to make the journey to and from school safer for children, the way we work together and with our partners is built on foundational cultural pillars.
SAFETY Safety is our focus, for the children we protect and for each other.
We follow the letter and spirit of occupational safety law, relentlessly employ safety best practices, and foster learning and development on our worksites.
We are safe to be ourselves and to make mistakes, and we create safe environments for our teams.
CONNECTION We build strong relationships and teams in support of our mission.
We promote and provide opportunities for employees to grow together.
EXCELLENCE We commit to innovation and quality work in support of our mission and each other.
The children we safeguard are at the forefront of our decisions and actions and we excel on their behalf.
IMPACT We measure success by fulfilling our mission and keeping the company strong.
We invest our time and energy in the actions that deliver results for students and for their communities.
We are looking for a valued member of the BusPatrol team to assist us in our quest to improve childrens safety.
This is an important role for us and a great opportunity for the right candidate.
Our environment is inclusive, diverse, ignited, built on integrity, and deeply committed.
The US salary range for this position is provided in this posting.
Our salary ranges are determined by role, level, and location.
The range displayed on each job posting reflects the minimum and maximum target for salaries for the position across all US locations.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Your Talent Partner can share more about the specific salary range for your preferred location and skill level during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, and/or commission (if applicable) or benefits.
Minimum US Base Salary:
USD $116,000.
00/Yr.
Maximum US Base Salary:
USD $203,580.
00/Yr.
Recommended Skills Attention To Detail Business Administration Business Development Business Planning Business Process Improvement Creativity Estimated Salary: $20 to $28 per hour based on qualifications.
Location:
Remote (must be located in the US or Canada) Travel:
15-20% Manages Others:
Yes, manages a team of 5-7 Education:
Bachelors degree in Marketing, Business Administration, or a related field; MBA is a plus
Experience:
Proven experience in a senior marketing role, demonstrated success in developing and implementing strategic marketing plans that drive business results.
THE OPPORTUNITY:
We are seeking an accomplished and dynamic Director of Marketing.
This role will oversee strategic market leadership, product and brand marketing management, paid marketing campaigns, internal content production, and digital asset management.
The ideal candidate will be a strategic thinker, a creative marketer, and a results-oriented leader who can drive innovative marketing initiatives, enhance brand visibility, and secure new business opportunities through effective RFP responses and tradeshow participation.
Responsibilities:
Strategic Marketing Leadership:
Develop and implement comprehensive marketing strategies that align with organizational goals, drive brand awareness, and contribute to business growth.
Provide visionary leadership to the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
Oversee the development and delivery of a wide variety of marketing and presentation materials for use at all levels of the organization, including our Senior Leadership team and Board of Directors.
Product and Brand Marketing Management:
Develop and execute comprehensive product and brand marketing strategies to drive brand awareness and product adoption Create and manage integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising Collaborate with cross-functional teams, including product development, sales, and design, to ensure alignment and consistency in messaging.
Tradeshow Management:
Oversee the planning, coordination, and execution of all aspects of tradeshow participation, from pre-event planning to post-event analysis.
Develop strategies to maximize the impact of tradeshows, including booth design, collateral development, and promotional activities.
Manage relationships with tradeshow organizers, negotiate contracts, and ensure optimal positioning and visibility at events.
Paid Marketing Campaigns/Program Marketing Management:
Develop, implement, and manage comprehensive paid marketing campaigns across online, print, radio, social media, and email channels Create and execute data-driven strategies to maximize ROI and reach target audiences effectively Manage advertising budgets, ensuring efficient allocation of resources for optimal campaign performance.
Internal Content Production Management:
Oversee and manage the end-to-end content production process, ensuring high-quality, on-brand, and timely delivery of all marketing content Develop and maintain content production schedules, setting clear milestones and deadlines for content projects Review and edit content to ensure accuracy, consistency, and alignment with brand guidelines.
Digital Asset Management:
Develop and implement a comprehensive digital asset management strategy, ensuring efficient organization and distribution of digital assets across websites, partner websites, and social media platforms Monitor the usage of digital assets and enforce brand guidelines, ensuring that all content aligns with the brand's visual identity and messaging.
RFP Response Management:
Lead the RFP response process, working closely with cross-functional teams to ensure timely and high-quality submissions.
Conduct thorough analysis of RFP requirements, collaborate with subject matter experts, and craft compelling proposals that address client needs.
Collaboration and Communication:
Collaborate with sales, government relations, product, and executive teams to align marketing strategies with business objectives and support sales initiatives.
Communicate marketing strategies, initiatives, and results to key stakeholders, fostering a culture of transparency and collaboration.
Qualifications:
Proven experience in a senior marketing role, managing a team of marketing professionals.
Demonstrated success in developing and implementing strategic marketing plans that drive business results.
Strong track record of successfully responding to RFPs, including experience coordinating and delivering winning proposals Experience with tradeshow management, overseeing the planning, developing strategies, and managing logistics and budgets.
Strong project management skills, with the ability to manage multiple projects and deadlines.
Excellent written and verbal communication skills, with a keen eye for detail.
Ability to build and maintain effective relationships with internal teams, clients, and external partners.
Proficiency in marketing automation tools, CRM systems, and project management software.
Creative thinker with a proactive and innovative approach to marketing challenges.
Bachelors degree in Marketing, Business Administration, or a related field; MBA is a plus.
BusPatrol Value Proposition:
WHO WE ARE BusPatrol is a technology company with a public safety mission.
Through relentless innovation and discovery, we are strengthening trust, safety, and transparency across the student transportation space and making the trip to and from school safer for students.
As a leader in smart transportation, BusPatrol brings cutting-edge AI, machine learning and IoT safety tech solutions to school buses across North America.
BusPatrols technology has been deployed onto more buses and has been used to issue more school bus stop arm citations than any other company in the world.
WHAT WE OFFER BusPatrol employees get:
A competitive salary and benefits package Comprehensive personal time off, including volunteering and birthday days off An opportunity to help build a company dedicated to childrens safety The chance to join an innovative and dedicated team, focused on leading edge technology The occasion to participate in BusPatrols culture of safety, learning, and teamwork BusPatrols school bus safety programs are violator-funded, meaning that those who break the law pay for the technology that protects children.
We build solid partnerships in the communities in which we operate which, coupled with our innovative business model, leads to sustainable efforts to change driver behaviors.
HOW WE WORK On our mission to make the journey to and from school safer for children, the way we work together and with our partners is built on foundational cultural pillars.
SAFETY Safety is our focus, for the children we protect and for each other.
We follow the letter and spirit of occupational safety law, relentlessly employ safety best practices, and foster learning and development on our worksites.
We are safe to be ourselves and to make mistakes, and we create safe environments for our teams.
CONNECTION We build strong relationships and teams in support of our mission.
We promote and provide opportunities for employees to grow together.
EXCELLENCE We commit to innovation and quality work in support of our mission and each other.
The children we safeguard are at the forefront of our decisions and actions and we excel on their behalf.
IMPACT We measure success by fulfilling our mission and keeping the company strong.
We invest our time and energy in the actions that deliver results for students and for their communities.
We are looking for a valued member of the BusPatrol team to assist us in our quest to improve childrens safety.
This is an important role for us and a great opportunity for the right candidate.
Our environment is inclusive, diverse, ignited, built on integrity, and deeply committed.
The US salary range for this position is provided in this posting.
Our salary ranges are determined by role, level, and location.
The range displayed on each job posting reflects the minimum and maximum target for salaries for the position across all US locations.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Your Talent Partner can share more about the specific salary range for your preferred location and skill level during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, and/or commission (if applicable) or benefits.
Minimum US Base Salary:
USD $116,000.
00/Yr.
Maximum US Base Salary:
USD $203,580.
00/Yr.
Recommended Skills Attention To Detail Business Administration Business Development Business Planning Business Process Improvement Creativity Estimated Salary: $20 to $28 per hour based on qualifications.
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